Convertive Consultancy
The sparring partner you can't find internally.
As a founder or executive, you make decisions every day that make or break your company. About growth, technology, people. But who do you actually think out loud with? Not your management team, they have their own agenda. Not your board, they want numbers. You need someone with no agenda other than your success.
Sound familiar?
You are the bottleneck of your own growth
Your company is growing, but you're still involved in everything. Every decision runs through you. You know you need to let go, but how do you do that without losing the grip that got you here?
Everyone has an opinion, nobody has the full picture
IT sees risks. Sales wants speed. Finance asks for justification. You need to make the call, but every internal voice has its own agenda. You're missing someone who doesn't play politics and does see the bigger picture.
You question whether you're still the right person for this phase
Your company sometimes grows faster than your comfort zone. The structures you need are different from what you're used to. You feel something needs to change, but it's hard to see clearly when you're in the middle of it.
Operations are eating your strategy alive
Before you know it, weeks have passed without making any strategic progress. You're busy, but are you effective? You're missing the discipline, or the excuse, to step out of the day-to-day.
Executive Sparring Retainer
A dedicated sparring partner for founders and executives who want consistent strategic sharpness. No coaching, no consultancy reports, no juniors crafting your strategy. Someone who operates at your level, challenges your thinking, and helps you reach better decisions faster.
How it works
You get a fixed number of strategic sparring hours each month. Deployed flexibly: when you need sharpness, not on a fixed schedule. We discuss the things that truly matter: growth decisions, team dynamics, technology choices, positioning, or simply the question of whether you're on the right track.
What it delivers
Better decisions, faster. Fewer costly mistakes. More focus on what truly matters. And perhaps most importantly: the peace of mind that you don't have to figure everything out alone.
Who it's for
Founders of scale-ups, CEOs, CCOs, CDOs and other senior leaders who don't need theory or templates, but someone who understands what their world looks like.
Why me
I'm Michiel Baart. I've spent years working at the intersection of commercial strategy, technology, and leadership. I've seen firsthand how digital investments worth millions fail because nobody asked the right questions. And I've seen companies accelerate when someone dares to be honest.
I don't sell hours. I have no partnerships with software vendors. I don't engage in internal politics. My only agenda is helping you make better decisions.
More about my background →Recent insights
On leadership, growth and the decisions that make or break scale-ups.
View all articles →Sometimes it takes more than sparring
Not every challenge is solved with a good conversation. Sometimes you need someone who rolls up their sleeves, co-pilots, or bridges the gap between what the business wants and what technology can deliver. Alongside the sparring retainer, I also work on specific digital challenges on a project basis.
Digital transition and strategy
Translating commercial ambitions into technically executable roadmaps. I help with stakeholder alignment, bring structure to decision-making, and ensure the business case holds up before you invest.
E-commerce and online growth
Guidance on replatforming and optimisation with a focus on commercial impact. From customer journey to architecture and integrations, with the question: does this actually deliver what you expect?
SaaS and product strategy
From product features to value proposition. Alignment between product, sales and pricing for faster traction and a go-to-market that matches what the market actually demands.
Business development and partnerships
Structure in partner programmes and strategic collaborations. Clear commercial and technical frameworks so partnerships don't just sound good, but actually deliver.
These projects often emerge from the sparring retainer. You identify an opportunity or a bottleneck, and together we determine if and how to address it.
Get in touch to discuss what you needCurious if this fits your situation?
No sales funnel, no three-session intake process. A good conversation about where you stand and where you want to go. If there's a click, we continue. If not, you've at least had a sharp hour.
Send a message
Prefer direct contact?
That works too. Call me or send an email.
Phone: +31 (0)6 5065 3776
Email:
Convertive Consultancy
Maarheeze, Netherlands
You reach me directly. No assistants, no intake procedures. Just a straight conversation.